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David Jones opens new restaurant in Bondi Junction

By   /  August 8, 2017  /  No Comments

David Jones is putting its money on food to drive more foot traffic into its stores and beat off the looming threat from online retailers in the shape of Amazon, with a new food hall opening in its Bondi Junction store.

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David Jones and Neil Perry partner to rollout new food strategy across its stores

The food hall marks the first in a $100 million rollout of food outlets across its stores nationwide. To bring some culinary credentials to its new offering they have partnered with Neil Perry to deliver its gourmet offering of staples such as chicken sandwiches, Margherita pizzas and shucked oysters.

David Jones is to spend $100m rolling out its new instore food outlets.

David Jones chief executive John Dixon described the new the 280-seat restaurant in Bondi Junction as “iconic Australian restaurant in one of Australia’s iconic retailing centres”.

“We are trying to connect and inspire people who really like food,” Dixon said.

John Dixon and Neil Perry at the launch of the upmarket food venue in Bondi Junction.

The restaurant aims to act as a sales tool for the upmarket food products available in store.

“It’s about editing the choice down,” said Perry. “It is the best Australian and world produce, and at the heart of the store is this beautiful big restaurant and cafe, everything you can buy can be tasted in the restaurant.”

The next food outlet to open will be David Jones Wollongong.

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