More stores on the way for Jamaica Blue, as it celebrates 25 years
Owned by the Foodco Group, Jamaica Blue began as a suburban New South Wales cafe in Miranda in 1992, and has since grown to become an internationally recognised chain of 170 cafés across seven countries including Australia, New Zealand, China, the United Arab Emirates, Malaysia, Singapore and the UK.
General manager Drew Eide attributes this success to the company’s ethos of empowering franchise partners and constantly evolving to meet market trends and customers demands.
“Jamaica Blue has been on an extraordinary journey for the past 25 years and this month, we’re proudly reflecting on where we started, what we have achieved, and what our plans are for the future,” he said.
Jamaica Blue’s latest developments include collaborating with Food & Nutrition Australia to launch the Signature Harvest Collection menu and a charity partnership with Beacon Foundation to tackle youth unemployment.
In the past 12 months, Jamaica Blue has opened eight new franchises within Australia, and Eide said this growth is set to continue.
“Our business model is evolving and we’re diversifying our offering include fully licensed cafés, and hole in the wall espresso bars within malls, airports, hospitals and universities,” he said. “We’re very much looking forward to where the next 25 years will take us.”