Lion Unleashed is looking for the region’s top food and beverage entrepreneurs
Lion Unleashed is a 12 week accelerator program connecting Lion’s brands such as XXXX, Hahn SuperDry, Dairy Farmers, Dare Iced Coffee and Steinlager, with top entrepreneurs to accelerate Lion’s innovation agenda.
“Lion Unleashed is an opportunity for start-ups and scale-ups to work with Lion to unlock even more value at every stage of the value chain and bring new ideas in the food and beverage sector to life,” said Lion CEO Stuart Irvine.
“Together with the R&D expertise of our parent company Kirin, we have a strong track record of evolving both our alcohol and dairy portfolios to meet the changing needs and tastes of consumers.
“But no one has a monopoly on great, disruptive ideas that can really challenge and grow our people and our business. Unleashed is an opportunity for us to collaborate with the best and brightest startups, who at the same time can benefit from Lion’s unique understanding of consumers across alcohol, dairy and juice, our deep manufacturing experience and potential partnership opportunities with our leading brands, including XXXX, Steinlager, Little Creatures, Dairy Farmers and Pura.”
Start-ups accepted into Lion Unleashed will exchange equity for up to $50,000 from an Investment Fund set up by corporate accelerator specialist Slingshot, which is partnering with Lion. In addition, Slingshot network partners can access technology, software, hosting, office space and catering benefits valued at over $500,000, along with mentoring advice from the likes of Kate Parker (Your Tea), Alistair Venn (Menulog) and Mark Moran (LaFourchette).
“We see a massive opportunity for disruption and exciting innovation in this space and are thrilled to partner with Lion to drive collaboration between two powerful forces,” said Karen Lawson, CEO of Slingshot.
Lion Unleashed is looking to invest in startup and scaleup innovators within the following themes:
Enhanced Connections – engaging consumers through technology
Living Well – better ingredients, better for you products, better choices
Limitless Experiences – pioneering real-world tech solutions and real-time experiences
Transform Tomorrow – value chain innovation and data analytics
Unleashed – to develop inspiring solutions related to all facets of the production, distribution and consumption of food and drink