Vegan food business apologies for cauliflower “Anzac” cookie
Social media users slammed the business, Ella’s Wisdom, for the use of the word “Anzac” on the biscuit, which is made with cauliflower and labelled as “gluten, dairy, soy, egg and refined sugar free”.
The biscuit was called into question as it does not comply with the regulations set by the Department of Veteran Affairs (DVA), which must approve the use of the term “Anzac” for companies to use it in a commercial context.
According to the DVA website, to be referred to as an “Anzac Biscuit”, the product should conform to the traditional shape and recipe, which is a combination of rolled oats, wheat flour, desiccated coconut, sugar, butter and golden syrup.
The DVA website also states that the use of “Anzac Cookies” is generally not approved, “due to the non-Australian overtone”.
Serious breaches of the Protection of Word ‘Anzac’ Act 1920 can result in penalties of up to $10,200 for a person and $51,000 for a body corporate, and in some cases imprisonment.
Ella’s Wisdom has since apologised for the mistake, and has confirmed the product, which launched in 2015, will be off the market by the end of the month.
“When we started selling our cookies at the markets people started referring to them as Anzac cookies so that’s how we called them,” the company said via Facebook.
“We did not mean any disrespect to the country we love and we simply wanted people with different dietary requirements to enjoy some Anzac like cookies as well. We sincerely apologise for any hurt feelings this might have caused.”